Nida Ahmad

UX game designer

Nida is a user experience (UX) and project analyst focused on the application of psychology to UX and game design. She started out in the industry at Exient whilst studying for a degree in psychology, working across their mobile titles to challenge norms around player motivations using insights from academic, user and market research. She also Playtested for Freestyle Games on Guitar Hero: Live. Driven to amplify voices of the under-represented in games, she co-hosts the ‘Level Edit’ podcast aimed at demystifying game development and is an event producer to show students routes into the industry. She is also an IGDA Scholar and WIGJ ambassador.

The POC in Play team are available for speaking opportunities and interviews, please contact us for more information.